Digital Marketing

Modern Apprenticeship SCQF6

 If you are new to a marketing role or an established marketer looking for accreditation then this could be the qualification for you to learn and expand on current skills.

Master Digital Marketing to Drive Engagement, Boost Brand Visibility, and Enhance Business Value

Pursuing a Digital Marketing Apprenticeship empowers both new and existing staff with cutting-edge skills vital in today’s digital-first business landscape. This Apprenticeship equips your team with the latest marketing tools and techniques, enabling them to drive online engagement and amplify brand visibility effectively. With a strong emphasis on legal and ethical requirements, digital metrics and analytics, as well as content marketing, participants gain comprehensive knowledge that they can immediately apply to real-life scenarios. This not only enhances their productivity but also significantly increases their value to your business. Elevate your team’s potential and watch your business thrive in the digital age!

3 Simple Steps to Get Started

Employer initial consultation to discuss the Apprenticeship role. 

Learner initial assessment to match you with a suitable Apprenticeship.

An ideal fit between Employer and candidate to drive digital transformation. 

Work-Based Learning Delivery Model

Start Dates:

Rolling start dates available


Average 12 Months

Delivery & Training:

Detailed Individual Learning Plans (ILPs) are supported by quarterly workshops, 1-1 in person/remote meetings scheduled every 2 weeks. There are no exams, portfolio assessment only. Assessment methods include: observation, case studies, guided discussions, research, Q&A, witness testimony, reflective account writing supported by work based evidence. All evidence is uploaded to our portfolio building software, Trello – an online collaborative technology. This can be accessed by all stakeholders to measure progress, evidence and compliance. 

Progress Reviews:

Every 12 weeks, learner, mentor and assessor attend to review progress, highlights and contextualise development of ILP to meet business goals and learner personal development.

Cost & Funding:


  • Skills Development Scotland (SDS) will pay a contribution to the overall cost.
  • 16-19 year olds are fully funded by SDS, no Employer contribution required.
  • 20+ are subject to eligibility checks and an Employer contribution is required.

Successful Partnerships that speak for themselves

“Direct Partners is one of the training delivery partners on the Vocational Training Framework (VTF). We value collaboration with Direct Partners who at all times provide quality service to VTFs’ clients and deliver on project targets. Not only do they deliver quality vocational training but they also provide professional employability advice to clients and recruitment support to participating employers.”

Gosia Lysakowska

Training Coordinator

“Direct Partners have helped me access a qualification while I work to help my career progression. They have supported me through the units and are always on hand if I am unsure of any elements. Regular meetings help keep me on track and I couldn’t recommend them more , huge thanks to Nicole, Beverley and the Team

Kathryn Briggs

HR Advisor & Digital Marketing Apprentice

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